Kumar, V.,  1957- <br/><br/>
Legends in marketing.  V. Kumar / 
 V. Kumar 
series editor, Jagdish N. Sheth. 
 - 10 volumes :  illustrations ;  25 cm. 
 - Legends in marketing .
 - Legends in marketing. .
<br/><br/>Includes bibliographical references. 
<br/><br/>V. 1. Retailing : market and firm level -- v. 2. Retailing : store and customer level -- v. 3. International marketing -- v. 4. Forecasting in marketing -- v. 5. Marketing research : applications -- v. 6. Marketing research : new methodology -- v. 7. Marketing strategy : firm -- v. 8. Marketing strategy : customer -- v. 9. Business-to-business -- v. 10. Customer relationship management. 
<br/><br/><label>ISBN: </label>8132109031 9788132109037 
<br/><br/><label>LCCN: </label>2012022933 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade.<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HF5415  / .K834 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8