TY - BOOK AU - Potter,Simon James TI - Broadcasting empire: the BBC and the British world, 1922-1970 SN - 0199568960 AV - PN1991.3.G7 P67 2012 U1 - 302.23440941 23 PY - 2012/// CY - Oxford PB - Oxford University Press KW - British Broadcasting Corporation KW - History KW - Radio broadcasting KW - Political aspects KW - Great Britain KW - 20th century KW - Television and politics KW - Colonies KW - Television broadcasting N1 - Includes bibliographical references and index; Introduction --; 1; Diversity, 1922-31 --; 2; Discord, 1932-35 --; 3; Integration, 1935-39 --; 4; War, 1939-45 --; 5; Continuities, 1945-59 --; 6; Challenges, 1945-59 --; 7; Disintegration? 1960-70 --; Conclusions N2 - "Broadcasting was born just as the British empire reached its greatest territorial extent, and matured while that empire began to unravel. Radio and television offered contemporaries the beguiling prospect that new technologies of mass communication might compensate for British imperial decline. In Broadcasting Empire, Simon J. Potter shows how, from the 1920s, the BBC used broadcasting to unite audiences at home with the British settler diaspora in Canada, Australia, New Zealand, and South Africa. High culture, royal ceremonial, sport, and even comedy were harnessed to this end, particularly on the BBC Empire Service, the predecessor of today's World Service. Belatedly, during the 1950s, the BBC also began to consider the role of broadcasting in Africa and Asia, as a means to encourage 'development' and to combat resistance to continued colonial rule. However, during the 1960s, as decolonization entered its final, accelerated phase, the BBC staged its own imperial retreat. "--Publisher's website ER -