TY  - BOOK
AU  - Herrick,Dennis F.
TI  - Media management in the age of giants: business dynamics of journalism 
SN  - 0826351638
AV  - PN4784.M34 H47 2012
U1  - 070.4068 23
PY  - 2012///]
CY  - Albuquerque
PB  - University of New Mexico Press
KW  - Journalism
KW  - Management
KW  - Economic aspects
N1  - Includes bibliographical references and index; Introduction --; An Opening Thought --; 1; An Overview of Today's Media Industry: --; A historical perspective on the media --; Corporatization of the media --; Cross-ownership --; Media consolidation --; Public (stockholder) ownership of media --; Institutional investors and financial firms --; Reorganizing to build profits --; Conglomerates aren't all bad. Are they --; Yes, the mighty can fall-or at least stumble --; Fragmentation of media markets --; Preparing for a new media world --; Definitions Of Common Business Terms --; Suggested Websites --; 2; Preparing Yourself for Management: --; First, get the right job --; Or, create your own job --; Getting discovered and climbing to the top --; Your first management position --; Surviving in the crossfire --; Managing yourself-handling time --; Not just anyone can be a manager --; Vi1 --; Journalists becoming managers --; The indispensable management resource --; The quick way to the top --; Case Study: Learning To Think Like A Manager --; Case Study: Entrepreneurship Or A Management Career --; Suggested Websites --; 3; Motivation and the Workforce; --; Unionism in mainstream media companies --; Labor issues in the new economy --; Layoffs in hard times --; When you must fire or lay off someone --; Approaches to managing employees --; Scientific (or classical) management --; Humanistic (or behaviorist) management --; Theories of management --; Theory --; Theory Y --; TheoryZ --; Maslow's hierarchy of needs --; Management by objectives (MBO) and total quality management (TQM --; Equity theory --; Case Study: Who Will Getthe Pay Raises --; Case Study: How Do You Motivate A Staff With Low Morale --; Suggested Websites --; 4; Qualities of Leadership and Management: --; The sources of power --; Leadership practices --; New leadership --; Credibility of leadership --; Future-oriented leadership --; Risk-taking leadership --; Empowering leadership --; Motivational leadership --; vui --; Characteristics of leaders --; Management of attention --; Management of meaning --; Management of trust --; Management of self --; Everyone and every business makes mistakes --; The immeasurable value of optimism --; Keep your sense of humor --; Pointers on being an effective leader --; The MBAs arrive, with humorous reactions --; Being an effective manager of others --; A skilled manager controls the use of his or her time --; A skilled manager is adept at planning and goal setting --; A skilled manager is a con fiden t decision maker --; A skilled manager works well with others --; A skilled manager is customer oriented --; Jerks and vampires don't see themselves in the mirror --; Case Study: How Do You Manage Freelancers If You Hardly --; Ever See Them --; Case Study: Recruiting And Training Volunteer Staff --; Suggested Websites --; 5; Decision Making: --; What is decision making --; The steps to making decisions --; Risk taking in the decision process --; Categorizing decisions --; Analytical decision-making tools --; The basic tool --; The critical path method (CPM) and the program evaluation and --; review technique (PERT --; The decision tree --; The payoff matrix --; The computer spreadsheet --; Hidden traps of decision making --; The anchoring trap --; a --; The status quo trap --; The sunk-cost trap --; The confirming evidence trap --; The framing trap --; Estimating and forecasting traps --; Who are the decision makers --; Individual decision-making styles --; Group decision-making styles --; S.W.O.T. analysis --; Case Study:a Question Of Judgment --; Case Study: Okay, Folks, You Can Stop Meeting Now --; Suggested Websites --; 6; Media Ethics, Regulation, and Laws: --; Do the right thing --; The ethics of media ownership --; Can stock options compromise news judgment --; Media managers' profitability dilemma --; Profit maximization and responsibility --; Values-based business ethics --; Government regulation of the press --; Legal issues in media businesses --; Internet-related legal issues --; Casestudy: "You Can't Work For That Tv Station --; Case Study:an Ethical Dilemma --; Suggested Websites --; 7; Operations and Structure of News Media Companies: --; The "approved contradiction --; The decline of local news coverage --; Broadcasting's new digital era --; The influence of stockholder interests --; Fiduciary responsibility drives corporate profits --; Profits trump journalism --; Managing a media company: Who would want to --; Uncommon types of ownership --; Four main kinds of ownership --; Sole proprietorship --; Partnership --; Corporation --; Limited liability structures --; The functional parts of any business --; Administration --; Finance --; Accounting --; Operations --; Marketing --; Sales --; Management information --; Support --; Structure of media companies --; Four bureaucratic principles --; Principles of authority --; Span of control --; Work specialization --; Departmentalization --; Case Study: Serving Two Masters:the Boss And The News --; Suggested Websites --; 8; Budgeting, Financial Management, and Planning: --; Project management charts --; The balance sheet --; The income statement --; Financial analysis ratios --; Liquidity ratios --; Leverage (or solvency) ratios --; Operating ratios --; Performance ratios --; Cost control and cost cutting --; The company's financial health --; Accrual accounting and double-entry bookkeeping --; Time value of money --; Investment criteria --; Net present value --; Internal rate of return --; Payback period --; The never-ending conflict --; Case Study: Web Exercise On Making Changes To A Balance Sheet --; Case Study: Nonprofit Fundraising --; Suggested Websites --; 9; Sales, Marketing, and Market Analysis: --; The traditional wall between business and news --; The four Ps of marketing --; Market research --; Market penetration and pricing --; Pricing and marketing decision tools --; Pricing analytical tools --; Break-even analysis --; Cost-benefit analysis --; Marketing analytical tools --; Law of diminishing returns --; Law of diminishing demand --; Synergy and economies of scale --; Diffusion of innovations --; Total market coverage (TMC --; Marketplace dynamics --; Market-driven journalism --; The era of Internet marketing --; A final thought on marketing rules --; Case Study: Northern Lights Cross-Promotion --; Case Study: Repositioning Without Major Change --; Suggested Websites --; 10; Consolidation and Convergence: --; There is some safety in large size --; Monopoly, oligopoly, and joint operating agreements --; The Newspaper Preservation Act of --; Covert consolidation of TV stations --; The Telecommunications Act of --; Breakup possible in TV-print convergence --; Venture capital and equity investment firms in media --; The power of the cluster --; Consolidation throughout the media industry --; Going international --; Case Study: Where Will We Put The Billiards Table --; Case Study: Expanding And Consolidating --; Suggested Websites --; 11; Entrepreneurship: --; Entrepreneurs and managers --; Traits of an entrepreneur --; Promotion or ownership --; Trying repeatedly brings "luck --; Becoming an entrepreneur --; Buying a business --; Starting up a business --; Using the Internet to make a living --; Emerging nonprofit news websites --; Barriers to entry --; Seeking success with a business plan --; "Buying" a job --; Ten secrets of entrepreneurial success --; Case Study: Taking That Big Step Of Buying A Business --; Case Study: Starting A Blog For Profit --; Suggested Websites --; 12; Technology Creates New Media; --; Blasts from the past --; Early digital media history --; Newspapers (plus other media) and technology --; Television and technology --; Technology changes management --; How can news regain profitability in the digital age --; Convincing the public to pay for news again --; "Clicks-and-mortar" businesses --; Cutting costs with mobile journalists --; Twenty-first-century electronic and digital media --; The demise of e-mail --; Looking ahead --; Technological milestones of the electronic age --; Case Study:the Challenge Of Keeping Reader Comments --; Case Study: Improving The Website So Its Worth Doing --; Suggested Websites --; Acknowledgments --; Notes --; Index.
ER  -