Media management in the age of giants : business dynamics of journalism /
Dennis F. Herrick.
- Second edition.
- xiv, 399 pages : illustrations ; 23 cm
Includes bibliographical references and index.
Introduction -- An Opening Thought -- An Overview of Today's Media Industry: -- A historical perspective on the media -- Corporatization of the media -- Cross-ownership -- Media consolidation -- Public (stockholder) ownership of media -- Institutional investors and financial firms -- Reorganizing to build profits -- Conglomerates aren't all bad. Are they -- Yes, the mighty can fall-or at least stumble -- Fragmentation of media markets -- Preparing for a new media world -- Definitions Of Common Business Terms -- Suggested Websites -- Preparing Yourself for Management: -- First, get the right job -- Or, create your own job -- Getting discovered and climbing to the top -- Your first management position -- Surviving in the crossfire -- Managing yourself-handling time -- Not just anyone can be a manager -- Vi1 -- Journalists becoming managers -- The indispensable management resource -- The quick way to the top -- Case Study: Learning To Think Like A Manager -- Case Study: Entrepreneurship Or A Management Career -- Suggested Websites -- Motivation and the Workforce; -- Unionism in mainstream media companies -- Labor issues in the new economy -- Layoffs in hard times -- When you must fire or lay off someone -- Approaches to managing employees -- Scientific (or classical) management -- Humanistic (or behaviorist) management -- Theories of management -- Theory -- Theory Y -- TheoryZ -- Maslow's hierarchy of needs -- Management by objectives (MBO) and total quality management (TQM -- Equity theory -- Case Study: Who Will Getthe Pay Raises -- Case Study: How Do You Motivate A Staff With Low Morale -- Suggested Websites -- Qualities of Leadership and Management: -- The sources of power -- Leadership practices -- New leadership -- Credibility of leadership -- Future-oriented leadership -- Risk-taking leadership -- Empowering leadership -- Motivational leadership -- vui -- Characteristics of leaders -- Management of attention -- Management of meaning -- Management of trust -- Management of self -- Everyone and every business makes mistakes -- The immeasurable value of optimism -- Keep your sense of humor -- Pointers on being an effective leader -- The MBAs arrive, with humorous reactions -- Being an effective manager of others -- A skilled manager controls the use of his or her time -- A skilled manager is adept at planning and goal setting -- A skilled manager is a con fiden t decision maker -- A skilled manager works well with others -- A skilled manager is customer oriented -- Jerks and vampires don't see themselves in the mirror -- Case Study: How Do You Manage Freelancers If You Hardly -- Ever See Them -- Case Study: Recruiting And Training Volunteer Staff -- Suggested Websites -- Decision Making: -- What is decision making -- The steps to making decisions -- Risk taking in the decision process -- Categorizing decisions -- Analytical decision-making tools -- The basic tool -- The critical path method (CPM) and the program evaluation and -- review technique (PERT -- The decision tree -- The payoff matrix -- The computer spreadsheet -- Hidden traps of decision making -- The anchoring trap -- a -- The status quo trap -- The sunk-cost trap -- The confirming evidence trap -- The framing trap -- Estimating and forecasting traps -- Who are the decision makers -- Individual decision-making styles -- Group decision-making styles -- S.W.O.T. analysis -- Case Study:a Question Of Judgment -- Case Study: Okay, Folks, You Can Stop Meeting Now -- Suggested Websites -- Media Ethics, Regulation, and Laws: -- Do the right thing -- The ethics of media ownership -- Can stock options compromise news judgment -- Media managers' profitability dilemma -- Profit maximization and responsibility -- Values-based business ethics -- Government regulation of the press -- Legal issues in media businesses -- Internet-related legal issues -- Casestudy: "You Can't Work For That Tv Station -- Case Study:an Ethical Dilemma -- Suggested Websites -- Operations and Structure of News Media Companies: -- The "approved contradiction -- The decline of local news coverage -- Broadcasting's new digital era -- The influence of stockholder interests -- Fiduciary responsibility drives corporate profits -- Profits trump journalism -- Managing a media company: Who would want to -- Uncommon types of ownership -- Four main kinds of ownership -- Sole proprietorship -- Partnership -- Corporation -- Limited liability structures -- The functional parts of any business -- Administration -- Finance -- Accounting -- Operations -- Marketing -- Sales -- Management information -- Support -- Structure of media companies -- Four bureaucratic principles -- Principles of authority -- Span of control -- Work specialization -- Departmentalization -- Case Study: Serving Two Masters:the Boss And The News -- Suggested Websites -- Budgeting, Financial Management, and Planning: -- Project management charts -- The balance sheet -- The income statement -- Financial analysis ratios -- Liquidity ratios -- Leverage (or solvency) ratios -- Operating ratios -- Performance ratios -- Cost control and cost cutting -- The company's financial health -- Accrual accounting and double-entry bookkeeping -- Time value of money -- Investment criteria -- Net present value -- Internal rate of return -- Payback period -- The never-ending conflict -- Case Study: Web Exercise On Making Changes To A Balance Sheet -- Case Study: Nonprofit Fundraising -- Suggested Websites -- Sales, Marketing, and Market Analysis: -- The traditional wall between business and news -- The four Ps of marketing -- Market research -- Market penetration and pricing -- Pricing and marketing decision tools -- Pricing analytical tools -- Break-even analysis -- Cost-benefit analysis -- Marketing analytical tools -- Law of diminishing returns -- Law of diminishing demand -- Synergy and economies of scale -- Diffusion of innovations -- Total market coverage (TMC -- Marketplace dynamics -- Market-driven journalism -- The era of Internet marketing -- A final thought on marketing rules -- Case Study: Northern Lights Cross-Promotion -- Case Study: Repositioning Without Major Change -- Suggested Websites -- Consolidation and Convergence: -- There is some safety in large size -- Monopoly, oligopoly, and joint operating agreements -- The Newspaper Preservation Act of -- Covert consolidation of TV stations -- The Telecommunications Act of -- Breakup possible in TV-print convergence -- Venture capital and equity investment firms in media -- The power of the cluster -- Consolidation throughout the media industry -- Going international -- Case Study: Where Will We Put The Billiards Table -- Case Study: Expanding And Consolidating -- Suggested Websites -- Entrepreneurship: -- Entrepreneurs and managers -- Traits of an entrepreneur -- Promotion or ownership -- Trying repeatedly brings "luck -- Becoming an entrepreneur -- Buying a business -- Starting up a business -- Using the Internet to make a living -- Emerging nonprofit news websites -- Barriers to entry -- Seeking success with a business plan -- "Buying" a job -- Ten secrets of entrepreneurial success -- Case Study: Taking That Big Step Of Buying A Business -- Case Study: Starting A Blog For Profit -- Suggested Websites -- Technology Creates New Media; -- Blasts from the past -- Early digital media history -- Newspapers (plus other media) and technology -- Television and technology -- Technology changes management -- How can news regain profitability in the digital age -- Convincing the public to pay for news again -- "Clicks-and-mortar" businesses -- Cutting costs with mobile journalists -- Twenty-first-century electronic and digital media -- The demise of e-mail -- Looking ahead -- Technological milestones of the electronic age -- Case Study:the Challenge Of Keeping Reader Comments -- Case Study: Improving The Website So Its Worth Doing -- Suggested Websites -- Acknowledgments -- Notes -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.