TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
AU  - Hansen,Håvard
TI  - Consumer behaviour: a European outlook 
SN  - 0273736957
AV  - HF5415.33.E85 H36 2012
U1  - 658.8342094 23
PY  - 2012///
CY  - Harlow, England, New York
PB  - Pearson Financial Times/Prentice Hall
KW  - Consumer behavior
KW  - Europe
KW  - Motivation research (Marketing)
KW  - Marketing
N1  - Includes bibliographical references and index; An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again
N2  - This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches
ER  -