TY  - BOOK
AU  - Zikmund,William G.
TI  - Business research methods
SN  - 1111826927
U1  - 658.403072 23
PY  - 2013///]
CY  - Mason, OH
PB  - South-Western
KW  - Management
KW  - Research
KW  - Business
N1  - Includes bibliographical references and index; Introduction -- Beginning stages of the research process -- Research methods for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases
ER  -