Zikmund, William G., <br/><br/>
Business research methods / 
William G. Zikmund [and others]. 
 - Ninth edition. 
 - 670 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Beginning stages of the research process -- Research methods for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases. 
<br/><br/><label>ISBN: </label>1111826927 9781111826925 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Research.<br/>Business--Research
<br/><br/><label>Dewey Class. No.: </label>658.403072