TY  - BOOK
AU  - Hewitt,John
TI  - Air words: writing broadcast news in the Internet age 
SN  - 0199760039
AV  - PN4784.T4 H48 2011
U1  - 808.06607 22
PY  - 2011///
CY  - New York
PB  - San Francisco State University
KW  - Television broadcasting of news
N1  - Includes index; Understand what your audience needs -- Making major changes -- Grammar and word choice -- Writing the lead sentence -- Completing the story essentials -- Gathering useful soundbites -- Using soundbites -- Building packages with soundbites and tracks -- Writing to still visuals -- The video sequence -- Writing text for the vo -- Writing the VO/sound story -- Breaking news packages and features -- Live shots and remotes -- Producing effective newscasts -- On-air news and website coordination -- Ethics and legal accountability
ER  -