Hewitt, John,  1943- <br/><br/>
Air words :  writing broadcast news in the Internet age / 
John Hewitt. 
 - Fourth edition. 
 - xii, 218 pages :  illustrations ;  28 cm 
<br/><br/> Includes index. 
<br/><br/>Understand what your audience needs -- Making major changes -- Grammar and word choice -- Writing the lead sentence -- Completing the story essentials -- Gathering useful soundbites -- Using soundbites -- Building packages with soundbites and tracks -- Writing to still visuals -- The video sequence -- Writing text for the vo -- Writing the VO/sound story -- Breaking news packages and features -- Live shots and remotes -- Producing effective newscasts -- On-air news and website coordination -- Ethics and legal accountability. 
<br/><br/><label>ISBN: </label>0199760039 9780199760039 0199760047 9780199760046 
<br/><br/><label>LCCN: </label>2011006683 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television broadcasting of news.
<br/><br/><label>LC Class. No.: </label>PN4784.T4  / H48 2011 
<br/><br/><label>Dewey Class. No.: </label>808.06607