TY  - BOOK
AU  - Bailyn,Evan
TI  - Outsmarting social media: profiting in the age of friendship marketing 
SN  - 0789749394
AV  - HF5415.1265 .B296 2012
U1  - 658.87202856754 23
PY  - 2012///]
CY  - Indianapolis, Ind.
PB  - Que
KW  - Google (Firm)
KW  - Facebook (Firm)
KW  - Internet marketing
KW  - Web search engines
KW  - Online social networks
KW  - Economic aspects
KW  - Social media
N1  - Includes index; The clash of the internet giants --; The new influences in search and social media --; Social contextual discovery --; Real-time search and the culture of status updates --; Where social meets local --; Converting social media into profits --; The possibilities of social data --; Dominating facebook ads --; Outsmarting everything else
ER  -