Outsmarting social media : profiting in the age of friendship marketing /
Profiting in the age of friendship marketing
Evan Bailyn.
- 175 pages : illustrations, map ; 23 cm
Includes index.
The clash of the internet giants -- The new influences in search and social media -- Social contextual discovery -- Real-time search and the culture of status updates -- Where social meets local -- Converting social media into profits -- The possibilities of social data -- Dominating facebook ads -- Outsmarting everything else.
0789749394 9780789749390
Google (Firm) Facebook (Firm)
Internet marketing Web search engines Online social networks--Economic aspects Social media--Economic aspects