Gender, culture, and consumer behavior /
Gender, culture, and consumer behaviour
edited by Cele C. Otnes, Linda Tuncay-Zayer.
- xxxi, 450 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Construction of consumer vulnerability by gender and ethics of empowerment / "The creation of inspired lives": female fan engagement with the Twilight saga / The carnal feminine: consuming representations of womanhood in a contemporary media text / Climbing the ladder or chasing a dream? Men's responses to idealized portrayals of masculinity in advertising / Is the selectivity hypothesis still relevant? A review of gendered persuasion and processing of advertising messages / Gender and media literacy: women and men try on responses to objectification in fashion advertising / Viewing gender as a value-creative resource / Lived consumer bodies: narcissism, bodily discourse, and women's pursuit of the body beautiful / Escalated expectations and expanded gender roles: women's gift-giving rituals for and resistance to Valentine's day events / Masculinity and fashion / The rise of soushokukei danshi masculinity and consumption in contemporary Japan / Masculinity, intimacy, and consumption / A grounded theory of transition to involved parenting: the role of household production and consumption in the lives of single fathers / (Re)igniting sustainable consumption and production research through feminist connections / Beyond gender: intersectionality, culture, and consumer behavior / Gender research as the ingénue of marketing and consumer behavior / Catherine A. Coleman -- Hope Jensen Schau and Margo Buchanan-Oliver -- Lorna Stevens and Pauline Maclaran -- Linda Tuncay Zayer and Cele C. Otnes -- Michelle R. Nelson and Alexandra M. Vilela -- Jacqueline Lambiase [and others] -- Gokcen Coskuner-Balli and Burçak Ertimur -- Helen Woodruffe-Burton and Katie Ireland -- Angeline G. Close -- Jacob Ostberg -- Steven Chen -- Nacima Ourahmoune -- Robert L. Harrison, James W. Gentry, and Suraj Commuri -- Susan Dobscha and Andrea Prothero -- Ahir Gopaldas and Eileen Fischer -- Janeen Arnold Costa and Gary J. Bamossy.
"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher.