Lee, Nancy, 1932- Social marketing : influencing behaviors for good / Social marketing : Influencing behaviours for good Nancy R. Lee, Philip Kotler. - Fourth edition. - xi, 502 pages : illustrations ; 24 cm Prevised edition entered under: Kotler, Philip. Includes bibliographical references and index. ISBN: 1412981492 9781412981491 LCCN: 2011033241 Subjects--Topical Terms: Social marketing.Behavior modification. LC Class. No.: HF5414 / .K67 2011 Dewey Class. No.: 658.8