Understanding business /
William G. Nickels, James M. McHugh, Susan M. McHugh.
- Tenth edition.
- xxii, 577 pages, 180 variously numbered pages : colour illustrations ; 29 cm
Previous ed.: 2010.
Includes bibliographical references and index.
Understanding Business has been the number one textbook in the introduction to business market for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) incorporate customer feedback, and (3) the quality of the supplements package.