Breault, Donna Adair,

The red light in the ivory tower : contexts and implications of entrepreneurial education / Donna Adair Breault, David M. Callejo Pérez. - viii, 154 pages ; 24 cm. - Counterpoints : studies in the postmodern theory of education, v. 401 1058-1634 ; . - Counterpoints (New York, N.Y.) ; v. 401. .

Includes bibliographical references (pages 147-154) and index.

In pursuit of prestige: nearly a decade later -- The right place at the right time -- Reform and identity: why are prestige and change in higher education so complicated? -- Urban university -- Midwest state university -- Bigger is better university -- The flagship university -- Western research university -- Eastern research university -- Conclusions and thoughts on prestige.

1433112027 9781433112027 1433112019 9781433112010

2012006546


Universities and colleges--Marketing.--United States
Universities and colleges--Public relations--United States
Universities and colleges--Ratings and rankings--United States

LB2342.8 / .B74 2012

659.2937873