TY  - BOOK
AU  - Alba,Joseph W.
TI  - Consumer insights: findings from behavioral research 
T2  - MSI relevant knowledge series
SN  - 098238775X
AV  - HF5415.32 .A43 2011
U1  - 658.8342 23
PY  - 2011///
CY  - Cambridge, Mass.
PB  - Marketing Science Institute
KW  - Advertising
KW  - Research
KW  - Consumer behavior
KW  - Marketing research
N1  - Includes bibliographical references
ER  -