Consumer insights :  findings from behavioral research / 
 Consumer insights :  Findings from behavioural research 
Joseph W. Alba, editor. 
 - 133 pages ;  24 cm. 
 - MSI relevant knowledge series .
 - MSI relevant knowledge series. .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>098238775X 9780982387757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research<br/>Consumer behavior--Research<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .A43 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8342