Bloomstein, Margot,

Content strategy at work : real-world stories to strengthen every interactive project / Margot Bloomstein ; with a foreword by Kristina Halvorson. - xiv, 163 pages : colour illustrations ; 24 cm

Includes bibliographical references and index.

0123919223 9780123919229

2011051520


Internet marketing
Branding (Marketing)
Information technology--Management.
Web site development
Web sites--Design

HF5415.1265 / .B575 2012

658.872