Marketing management. 

 - 5th ed. /  editors, M.C. Cant ... [et al.]. 
 - iv, 614 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: by J. W. Strydom (editor) ; A. van der Walt ... [et al.]. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0702171883 (pbk.) 9780702171888 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Marketing--Management.--South Africa
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M37 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8