Palmer, Adrian, <br/><br/>
Introduction to marketing :  theory and practice / 
Adrian Palmer. 
 - Third edition. 
 - xxxi, 542 pages ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0199602131 9780199602131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 
<br/><br/><label>Dewey Class. No.: </label>658.8