TY  - BOOK
AU  - Shrum,L.J.
TI  - The psychology of entertainment media: blurring the lines between entertainment and persuasion 
SN  - 1848729448
AV  - HF5827.9 .P78 2012
U1  - 659.1019 23
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - Subliminal advertising
KW  - Mass media
KW  - Psychological aspects
KW  - Persuasion (Psychology)
KW  - Manipulative behavior
N1  - Includes bibliographical references and index
ER  -