The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L. J. Shrum. - Second edition. - xvii, 346 pages : illustrations ; 24 cm

Includes bibliographical references and index.

1848729448 9781848729445

2011046657


Subliminal advertising
Mass media--Psychological aspects
Persuasion (Psychology)
Manipulative behavior.

HF5827.9 / .P78 2012

659.1019