Shim, Jae K.
Strategic management : concept and tools /
Jae K. Shim.
- ix, 200 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Strategic management : an overview -- Environmental analysis -- Industry and competitor analysis -- Internal appraisal -- Strategic formulation -- Strategic choice -- Strategic implementation issues -- Strategic evaluation and control -- Crafting global strategy.
1906403708 9781906403706
Strategic planning.
Management.
Business planning.
HD31 / .S454 2011
658.4012