TY  - BOOK
ED  - A.C. Nielsen Company.
TI  - 2011 the year that was: a Nielsen special report than provides uncommon insights on the New Zealand consumer as market in calendar year 2011
U1  - 658.8340993 23
PY  - 2012///
CY  - [Auckland, N.Z.]
PB  - Nielsen
KW  - Consumer behavior
KW  - New Zealand
KW  - Statistics
KW  - Consumers
KW  - Attitudes
KW  - Research
KW  - Marketing research
KW  - Advertising
N1  - Part 1; The economy: --; 1.1; Consumer confidence and economic perception --; Part 2; The Consumer: --; 2.1; Who are New Zealanders? --; 2.2; What are New Zealanders doing? --; 2.3; What are New Zealanders thinking? --; 2.4; Consumer purchasing --; 2.5; Overall household expenditure --; 2.6; Technology take-up --; 2.7; Advertising spend category changes --; Part 3; Media: --; 3.1; Media overview --; 3.2; The year in television --; 3.3; The year in newspapers --; 3.4; The year in magazines --; 3.5; The year in radio --; 3.6; The year in digital --; 3.7; Ad spending by media --; Part 4; Special features: --; 4.1; Christchurch earthquake --; 4.2; Rugby World Cup --; 4.3; 2011 election
ER  -