TY  - BOOK
AU  - Post,Karen
TI  - Brand turnaround: how brands gone bad returned to glory and the seven game changers that made the difference 
SN  - 0071775285
AV  - HD69.B7 P647 2012
U1  - 658.827 23
PY  - 2012///]
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Technological innovations
KW  - Management
N1  - Includes bibliographical references and index; It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction
N2  - How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand
ER  -