Post, Karen, <br/><br/>
Brand turnaround :  how brands gone bad returned to glory and the seven game changers that made the difference / 
Karen Post. 
 - xxiv, 262 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction. 
<br/><br/> How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand. 
<br/><br/><label>ISBN: </label>0071775285 9780071775281 
<br/><br/><label>LCCN: </label>2011029498 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Technological innovations--Management
<br/><br/><label>LC Class. No.: </label>HD69.B7  / P647 2012 
<br/><br/><label>Dewey Class. No.: </label>658.827