TY  - BOOK
AU  - Burtenshaw,Ken
AU  - Mahon,Nik
AU  - Barfoot,Caroline
TI  - The fundamentals of creative advertising
T2  - AVA academia
SN  - 2940411565
AV  - HF5823 .B86 2011
U1  - 659.1 23
PY  - 2011///]
CY  - Lausanne, London
PB  - AVA Pub. SA
KW  - Advertising
KW  - Advertising campaigns
KW  - Commercial art
N1  - "An AVA book"--P. 2; Text on inside covers; Includes bibliographical references and index
ER  -