The fundamentals of creative advertising /
Ken Burtenshaw, Nik Mahon, Caroline Barfoot.
- Second edition.
- 183 pages : illustrations (chiefly colour) ; 23 cm.
- AVA academia .
- AVA academia. .
"An AVA book"--P. 2. Text on inside covers.
Includes bibliographical references and index.
2940411565 9782940411566
Advertising. Advertising campaigns. Commercial art