TY  - BOOK
AU  - Aaker,David A.
TI  - Building strong brands
SN  - 1849830401
U1  - 658.827 22
PY  - 2010///
CY  - London
PB  - Pocket
KW  - Brand name products
KW  - Management
N1  - Originally published: London: Free, 1996; Includes bibliographical references and index
N2  - In this book, Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and introduce the brand-as-person, brand-as-organisation and brand-as-symbol perspectives
ER  -