Aaker, David A., <br/><br/>
Building strong brands / 
David A. Aaker. 
 - ix, 380 pages :  illustrations ;  20 cm 
<br/><br/> Originally published: London: Free, 1996. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> In this book, Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and introduce the brand-as-person, brand-as-organisation and brand-as-symbol perspectives. 
<br/><br/><label>ISBN: </label>1849830401 9781849830409 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management
<br/><br/><label>Dewey Class. No.: </label>658.827