TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: interactivity, communities and content 
SN  - 0273717227
U1  - 658.802 22
PY  - 2009///
CY  - Harlow
PB  - FT, Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
KW  - Branding (Marketing)
N1  - Previous ed.: 2005; Includes bibliographical references and index
ER  -