TY  - BOOK
AU  - Blakeman,Robyn
TI  - Advertising campaign design: just the essentials 
SN  - 0765625520
AV  - HF5837 .B53 2011
U1  - 659.113 22
PY  - 2011///]
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Advertising campaigns
N1  - Includes bibliographical references and index; Advertising and the campaign process -- Research helps define the target and the message -- The role of branding and positioning in a campaign -- Bringing the business of creative to life -- Type: giving the brand a voice -- Copywriting and layout nuances -- Public relations -- Traditional advertising -- Out-of-home -- Direct marketing -- Sales promotion -- Electronic and mobile media -- Guerrilla and other forms of alternative media
ER  -