Blakeman, Robyn,  1958- <br/><br/>
Advertising campaign design :  just the essentials / 
Robyn Blakeman. 
 - viii, 247 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Advertising and the campaign process -- Research helps define the target and the message -- The role of branding and positioning in a campaign -- Bringing the business of creative to life -- Type: giving the brand a voice -- Copywriting and layout nuances -- Public relations -- Traditional advertising -- Out-of-home -- Direct marketing -- Sales promotion -- Electronic and mobile media -- Guerrilla and other forms of alternative media. 
<br/><br/><label>ISBN: </label>0765625520 9780765625526 0765625539 9780765625533 
<br/><br/><label>LCCN: </label>2010054314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.
<br/><br/><label>LC Class. No.: </label>HF5837  / .B53 2011 
<br/><br/><label>Dewey Class. No.: </label>659.113