TY - BOOK AU - Yurchisin,Jennifer AU - Johnson,Kim K.P. TI - Fashion and the consumer T2 - Understanding fashion series, SN - 1845207971 AV - HF5415.32 .Y87 2010 U1 - 658.8342 22 PY - 2010/// CY - Oxford, New York PB - Berg KW - Consumer behavior KW - Clothing trade KW - Clothing and dress KW - Social aspects N1 - Includes bibliographical references and index N2 - This text offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behaviour, as well as issues connected with disposal and sustainability ER -