TY - BOOK AU - Tompkins,Al TI - Aim for the heart: write, shoot, report and produce for TV and multimedia SN - 1608716740 AV - PN4784.T4 T62 2012 U1 - 070.195 22 PY - 2012///] CY - Washington, D.C. PB - CQ Press KW - Television broadcasting of news N1 - Includes bibliographical references and index; Aim for the heart -- The shape of the story -- Find memorable characters -- Write inviting leads -- Verbs and adjectives -- The art of the interview -- Why pictures are so powerful -- The vital role of lighting -- Video and visual techniques -- Caution this may get graphic : thinking visually -- The sound of the story -- Working as a backpack, vj and one-man-band journalist -- Tell the story online -- Ethics and broadcast journalists : seek truth and report as fully as possible -- Ethics and broadcast journalists : act independently -- Ethics and broadcast journalists : minimize harm -- Let's get critical -- The power of enterprise reporting -- Surviving and thriving in today's tv newsroom N2 - A guide to successful broadcast journalism covers such topics as shaping a story, finding memorable characters, writing leads, interview techniques, lighting, capturing sound, online storytelling, ethics, criticism, and enterprise reporting ER -