TY  - BOOK
AU  - Basini,Justin
TI  - Why should anyone buy from you?: earn customer trust to drive business success 
SN  - 0273745514
AV  - HF5438.25 .B377 2011
U1  - 658.85 23
PY  - 2011///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall Pearson
KW  - Selling
KW  - Customer relations
KW  - Trust
N1  - Includes bibliographical references and index; Introduction: why trust makes you money -- Why trust matters -- What's the matter with trust? -- Trust in marketing? -- Beginning the journey to trust -- The new realism -- Realities and aspirations -- The turning point
ER  -