Basini, Justin, <br/><br/>
Why should anyone buy from you? :  earn customer trust to drive business success / 
Justin Basini. 
 - xxvi, 191 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: why trust makes you money -- Why trust matters -- What's the matter with trust? -- Trust in marketing? -- Beginning the journey to trust -- The new realism -- Realities and aspirations -- The turning point. 
<br/><br/><label>ISBN: </label>0273745514 9780273745518 
<br/><br/><label>LCCN: </label>2011021975 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Customer relations<br/>Trust.
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .B377 2011 
<br/><br/><label>Dewey Class. No.: </label>658.85