TY  - BOOK
AU  - Aaker,David A.
TI  - Marketing research
SN  - 0470317256
AV  - HF5415.2 .M35548 2010
U1  - 658.83 22
PY  - 2010///]
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -