Young, Laurie,  1955- <br/><br/>
The marketer's handbook :  reassessing marketing techniques for modern business / 
Laurie Young. 
 - xix, 494 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references (pages 469-477) and index. 
<br/><br/> "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- 
<br/><br/><label>ISBN: </label>0470746874 9780470746875 
<br/><br/><label>LCCN: </label>2011007563 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415  / .Y7917 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8