TY  - BOOK
AU  - Damodaran,Suma
TI  - Managerial economics
SN  - 0198061110
U1  - 330 23
PY  - 2010///
CY  - New Delhi, Oxford
PB  - Oxford University Press
KW  - Managerial economics
N1  - Previous ed.: 2006; Includes bibliographical references and index; Part One; The Foundation --; 1; Foundations of Managerial Economics --; Part Two; The Household and the Firm --; 2; Demand --; 3; Household as a Consumer: Behind the Demand Curve --; 4; Demand Estimation and Forecasting --; 5; Firm as a Producer --; 6; Analysis of Production: Theory and Estimation --; 7; Analysis and Estimation of Costs --; 8; Supply --; Part Three; Price and Output Decisions in Product Markets --; 9; The Competitive and Monopoly Model --; 10; Monopolistic Competition and Oligopoly --; 11; Alternative Pricing Practices --; 12; Markets for Factor Inputs --; 13; Long-term Investment and Risk Analysis --; Part Four; Market Failures --; 14; Economics of Information --; 15; Externalities and Public Goods --; Part Five; Macroeconomic Environment --; 16; Macroeconomic Aggregates --; 17; Fiscal, Monetary, and Exchange Rate Policies --; 18; The New Economy
N2  - "The second edition of Managerial Economics is a comprehensive textbook specially designed to meet the requirements of management students. Introducing students to the related economics in business decision-making, this text now provides more simplified explanations of the fundamental concepts and principles of managerial economics. In an attempt to better bridge the gap between economic theory and application, the revised edition is now enhanced and supported with several new exhibits, cases, and illustrations. Beginning with an overview of managerial economics, the book discusses in detail the key concepts such as demand analysis, demand estimation and forecasting techniques, the firm as a producer, the production function, and production costs. It goes on to discuss market conditions, such as perfect competition, monopoly, monopolistic competition, and oligopoly, special pricing practices, markets for factor inputs, long-term investments and risk analysis, and externalities and public goods. Finally, it discusses macroeconomic aggregates and provides insights into fiscal and monetary policies. Addressing the challenges faced by business organizations, the text explores emerging issues in managerial economics, such as the economics of information and the new economy."--Publisher's website
ER  -