TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Exploring marketing research
SN  - 0324788444
AV  - HF5415.2 .Z54 2010
U1  - 658.83 22
PY  - 2010///]
CY  - Mason, Ohio
PB  - Cengage Learning
KW  - Marketing research
N1  - Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring); Includes bibliographical references and index
ER  -