Zikmund, William G.,
Exploring marketing research /
William G. Zikmund, Barry J. Babin.
- Tenth edition.
- xxii, 714 pages : illustrations ; 28 cm
Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).
Includes bibliographical references and index.
0324788444 9780324788440 0324593767 9780324593761
2008940385
Marketing research
HF5415.2 / .Z54 2010
658.83