Business-to-business marketing / edited by Nick Ellis, Mark Tadajewski and Andrew Pressey. - 4 volumes ; 24 cm. - SAGE library in marketing . - SAGE library of marketing. .

v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.

1849205469 9781849205467


Industrial marketing.

658.804