Rumelt, Richard P., <br/><br/>
Good strategy, bad strategy :  the difference and why it matters / 
Richard P. Rumelt. 
 - First edition. 
 - xii, 322 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1: Good and bad strategy -- Good strategy is unexpected -- Discovering power -- Bad strategy -- Why so much bad strategy? -- The kernel of good strategy -- 2: Sources of power -- Using leverage -- Proximate objectives -- Chain-link systems -- Using design -- Focus -- Growth -- Using advantage -- Using dynamics -- Inertia and entropy -- Putting it together -- 3: Thinking like a strategist -- The science of strategy -- Using your head -- Keeping your head. 
<br/><br/> Argues that a manager's central responsibility is to create and implement strategies, challenges popular motivational practices, and shares anecdotes discussing how to enable action-oriented plans for real-world results. 
<br/><br/><label>ISBN: </label>0307886239 9780307886231 
<br/><br/><label>LCCN: </label>2010050671 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Strategy
<br/><br/><label>LC Class. No.: </label>HD30.28  / .R854 2011 
<br/><br/><label>Dewey Class. No.: </label>658.4012