Sharma, Manoj,

Theoretical foundations of health education and health promotion / Manoj Sharma, John A. Romas. - Second edition. - xiii, 302 pages : illustrations ; 23 cm

Includes bibliographical references and index.

Introduction to health education, health promotion and theory -- Planning models in health education and health promotion -- The health belief model -- The transtheoretical model -- The theory of reasoned action and theory of planned behavior -- Theories of stress and coping -- Social cognitive theory -- Social marketing -- Diffusion of innovations -- Freire's model of adult education.

0763796115 9780763796112

2010029707


Health education--Methodology
Health promotion--Methodology
Models, Theoretical

RA427.8 / .S495 2012

613