Solomon, Michael R., <br/><br/>
Marketing :  real people, real choices / 
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. 
 - Seventh edition. 
 - xxiv, 570 pages :  colour illustrations, colour map ;  28 cm 
<br/><br/> Includes index. 
<br/><br/>Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks. 
<br/><br/><label>ISBN: </label>013217684X 9780132176842 
<br/><br/><label>LCCN: </label>2010051148 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--New Zealand<br/>Marketing--Vocational guidance
<br/><br/><label>LC Class. No.: </label>HF5415.35  / .S65 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8002373