TY  - BOOK
AU  - Roberts,Kevin
TI  - Lovemarks: the future beyond brands 
SN  - 1576873552
AV  - HD69.B7 R64 2006
U1  - 658.827 22
PY  - 2006///
CY  - Brooklyn
PB  - PowerHouse
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Forecasting
KW  - Advertising
KW  - Trademarks
N1  - Previous ed.: 2005; Accompanied by: 1 computer disc (CD-ROM); Includes bibliographical references (page 375) and index
ER  -