Roberts, Kevin,  1949- <br/><br/>
Lovemarks :  the future beyond brands / 
by Kevin Roberts. 
 - Saatchi & Saatchi designers' edition, 1st edition. 
 - 379 pages :  illustrations (chiefly colour) ;  29 cm +  1 computer disc (12 cm) 
<br/><br/> Previous ed.: 2005.  Accompanied by: 1 computer disc (CD-ROM) 
<br/><br/>Includes bibliographical references (page 375) and index. 
<br/><br/><label>ISBN: </label>1576873552 9781576873557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Forecasting<br/>Advertising--Brand name products.<br/>Trademarks
<br/><br/><label>LC Class. No.: </label>HD69.B7  / R64 2006 
<br/><br/><label>Dewey Class. No.: </label>658.827