TY  - BOOK
AU  - Zuckerman,Mary Ellen
TI  - A history of popular women's magazines in the United States, 1792-1995
T2  - Contributions in women's studies,
SN  - 0313306753
AV  - PN4879 .Z83 1998
U1  - 051.082 23
PY  - 1998///
CY  - Westport, Conn.
PB  - Greenwood Press
KW  - Women's periodicals, American
KW  - History
N1  - Includes bibliographical references (pages 243-265) and index; Women's magazines, 1865-1918. Birth of the big six ; Leaders in the field ; Editing the women's magazines ; Marriage of convenience: advertising and women's magazines ; What they were reading: content in women's magazines, 1890-1918 -- Women's magazines, 1919-45. Women's magazines in the interwar years ; Targeting readers ; Creating the women's magazines ; Attracting advertising ; Magazine content during the interwar years ; World War II -- Women's magazines, 1946-95. Big six to seven sisters ; New contenders
ER  -