Adkins Covert, Tawnya J., 1972-

Manipulating images : World War II mobilization of women through magazine advertising / Manipulating images : World War II mobilisation of women through magazine advertising Tawnya J. Adkins Covert. - xviii, 179 pages : illustrations ; 24 cm. - Lexington studies in political communication . - Lexington studies in political communication. .

Includes bibliographical references and index.

The changing relationship between advertising and the United States government -- Portrayals of women in American mass media -- Government policy, the War Advertising Council, and the mobilization of women -- Constructing the war in women's magazine advertising -- Constructing wartime womanhood in women's magazine advertising -- Constructing postwar America through women's magazine advertising -- Recontextualizing "Rosie".

0739139118 9780739139110

2010042992


Women--History--United States--20th century.
Women in advertising--History--United States--20th century.
Women in mass media--History--20th century.
Advertising, Magazine--History--United States--20th century.
World War, 1939-1945--Women--United States

HQ1420 / .A64 2011

940.531